Andras Garden Heaven

Project Overview

The Client

Andras Garden Heaven was founded by Sadia Hussain in 2024 in memory of her best friend Andrew Scott. The business focuses on creating beautiful outdoor spaces and providing quality gardening products.

The Challenge

Create a brand identity that honors the personal story behind the business while establishing a professional presence in the competitive gardening market. Develop a cohesive visual system for both physical materials and digital platforms.

The Approach

Develop a comprehensive brand strategy and visual identity that captures the essence of the founder's passion for gardening, followed by implementation across various touchpoints including packaging, signage, social media, and a Shopify e-commerce website.

Discovery & Research

Our journey began with understanding Sadia's vision, the gardening market, and how to honor Andrew's memory through thoughtful design.

Garden market research and allowed us to bein understanding the needs of our users and clients.

Market Analysis

We identified a growing market for personalized gardening services and products, with consumers increasingly valuing businesses with authentic stories and sustainable practices. The gardening sector has seen significant growth, particularly among younger demographics seeking connection with nature.

Through competitor analysis, we discovered opportunities to differentiate Andras Garden Heaven through its meaningful origin story and personal connection to gardening. With Sadia's experience in practical gardening tips we aimed to create a brand that is both friendly and informative, rather than focusing solely on technical expertise or product range.

Visual Research

Our visual research explored botanical illustrations, garden layouts, and natural patterns to inform the design direction. We gathered inspiration from both traditional gardening aesthetics and contemporary brand identities in the horticulture space.

Key insights revealed the importance of balancing professional expertise with emotional connection. We found that successful garden brands use pattern and repetition to evoke the organized beauty of well-designed gardens, while maintaining organic elements that feel natural rather than rigid.

Visual pattern research developed by SCM Studio for Andras Garden Heaven. 2025

Brand Strategy

Establishing the foundation for all design decisions.

Brand Positioning

We positioned Andras Garden Heaven as a premium gardening service and product provider that combines horticultural expertise with a personal touch and meaningful story. The brand emphasizes the transformative power of gardens as spaces of memory, growth, and connection.

Core brand values identified: Growth, Memory, Connection to Nature, Quality, and Sustainability.

Logo Development

Concept Exploration

At SCM, we believe a great logo tells a story — and for Andras Garden Heaven, that story was deeply rooted in personal connection and memory. Drawing on Sadia's desire to honor her friend Andrew, we aimed to craft a logo mark that reflects growth, nurturing, and the lasting legacy of friendship.

We explored various concepts that integrated the initials "AGH" with natural elements. The tree symbolism was chosen to represent growth, strength, and the nurturing aspect of gardening. Each concept aimed to capture both the emotional significance of the brand's origin and its professional gardening focus.

Client feedback guided us toward a direction that emphasized the integration of letters with organic forms, creating a symbol that could stand alone while representing the brand's connection to nature along with its professional expertise.

Final Logo Design

The final logo is a distinctive monogram that cleverly integrates the letters "AGH" into a tree silhouette. The "A" forms the trunk and branches, the "G" is incorporated into the middle, and the "H" forms the base with roots extending from the bottom. This symbolizes both the company name and the concept of growth from strong roots.

The clean, white logo on deep green background creates strong contrast and instant recognition, while the roots element suggests connection to the earth and stability. The result is a brand mark that feels both personal and professional, honoring Andrew's memory while establishing a strong commercial presence.

Brand Identity System

Colour & Typography

The colour palette is dominated by various shades of green to evoke nature, growth, and tranquility. From deep forest green to lighter, more vibrant tones, the palette directly connects to the gardening focus while providing flexibility across applications.

Typography balances readability with contemporary style—using a clean, modern sans-serif that ensures clarity across digital and print materials while maintaining a fresh, current aesthetic that appeals to both traditional gardeners and younger plant enthusiasts. By using a variant of Futura, the potential for elegant font pairings

Website Strategy & Planning

Creating a digital experience that showcases products while telling the brand's story.

Site Objectives

We identified three primary objectives for the website: tell the brand's meaningful origin story, showcase and sell furniture products, and provide gardening expertise and inspiration to visitors.

With the primary goal of conversions, we prioritized user journeys that led to meaningful engagement and clear calls to action. This ensured that visitors could find what they were looking for quickly and efficiently, allowing for a seamless purchasing experience.

Website and sitemap for Andra's Garden Heaven. Designed by SCM Design Studio. 2025.

Website Design Process

Wireframing & UI Design

We developed a clean, intuitive interface that highlights product photography and uses the brand patterns as subtle background elements. The wireframes established a clear hierarchy that prioritizes both storytelling and e-commerce functionality.

The UI design development emphasized creating digital elements that reflect the organic, natural qualities of gardens while maintaining the clean, professional aesthetic established in the brand identity.

Key Design Decisions

The homepage features the logo prominently against the distinctive circular pattern background, immediately establishing brand recognition and the connection to nature.

The navigation structure balances product categories with content about the brand story and gardening expertise, ensuring visitors can easily find products while also connecting with the deeper meaning behind the business.

Product photography is presented against clean backgrounds to highlight details, with the brand patterns incorporated as subtle accents rather than competing elements. This creates a cohesive experience that feels both professional and personally meaningful.

Development & Implementation

Technical Approach

We built the e-commerce platform on Shopify for robust functionality and ease of management. The theme was custom developed to perfectly match the brand identity, ensuring a seamless experience that feels unique to Andras Garden Heaven.

Responsive design ensures the website provides an optimal experience across all devices, with special attention to product browsing and checkout processes on mobile, recognizing that many customers shop while in their gardens or on the go.

Responsive design implementation. Hand coded media queries

Results & Impact

Measuring the success of our brand and website implementation.

+35%

Online Sales

Increase in online sales within the first three months after launch compared to projected targets.

+230%

Website Traffic

Growth in monthly website visitors following brand launch and social media campaign.

2

Garden Shows

Successful exhibitions at garden shows with the new branding, resulting in increased visibility and sales.

"SCM Design Studio captured exactly what I wanted to express with Andras Garden Heaven. They created a brand that beautifully honors Andra's memory while establishing a professional presence that's helped my business grow. The logo and patterns perfectly represent my vision, and the website has made it so much easier for customers to find and purchase our products. I couldn't be happier with how they've helped bring my passion project to life."

Sadia Hussain

Founder, Andra's Garden Heaven

Reflections & Learnings

Key Successes

Creating a brand identity with both emotional resonance and commercial appeal. Successfully translating the brand across multiple touchpoints from packaging to digital platforms.

Challenges Overcome

Balancing the personal story behind the brand with professional market positioning. Ensuring the e-commerce functionality didn't overshadow the brand narrative.

Future Opportunities

Expanding the product line with branded gardening tools and accessories. Developing seasonal marketing campaigns that leverage the visual identity system.